STRATEGIC INSIGHTS
Turn observation into opportunity
Ethnographic research transforms real-life behavior into insights for brands, businesses and organizations.
CULTURAL INTELLIGENCE
Understand people beyond the data
We uncover the cultural codes, behaviors and motivations behind everyday decisions.
INNOVATION
Create solutions rooted in reality
We connect emerging needs, cultural change and business opportunities to design relevant products, services and experiences.
COMMUNITY
Build relationships, not just audiences
We identify communities, rituals and shared meanings that can turn consumers into active participants and advocates.
DICP® METHOD
From cultural understanding to strategic action.
D — DILEMMA
Define the real challenge behind the business question.
I — INVESTIGATION
Explore people, behaviors, contexts and cultural codes.
C — CONCEPT
Transform findings into meaningful opportunities.
P — PLANNING
Turn cultural insight into actionable strategy.
Strategic Laboratories
OUR PROCESS
1
GET CLOSER
CONSULTING
Analytical consulting on the core challenge and its context.
2
ParticipaTE
RESEARCH
Research into the causes and underlying motivations.
3
ADAPT
CREATION
Content creation to build communities.
4
CHANGE
TRAINING
Training in innovative competencies.
FROM EXPERIENCE TO IMPACT
"Nicolás is a professional who is able to combine a solid academic foundation with both an anthropological perspective and a strategic approach, adding value to the communication and marketing efforts of any organization, whether commercial or nonprofit".
"Nicolás is a committed and highly capable professional with a strong academic background in innovation, consumer behaviour, and cultural analysis. His work combines rigorous research with practical strategic thinking, particularly through his EtnoMarketing approach. He stands out for his communication skills, teamwork, leadership, integrity, and enthusiasm, as well as for his ability to contribute valuable insights to both academic and professional projects".
"Entrusting Nicolás with a high-responsibility project is one of the best decisions you can make. You can feel confident about the quality of his work, his ability to meet deadlines, the honesty of his assessments, and his loyalty—all qualities that make Nico one of the most highly recommendable professionals for diagnostics, analysis, and the social and anthropological understanding of communities or any stakeholder that needs to be studied ethnographically".
"Nicolás has a strong command of the key financial indicators required to carry out profitable and sustainable ethnographic projects. As an expert in emerging markets, he combines local knowledge with business dynamism".
"Nicolás demonstrates a great deal of initiative. Even without being asked, he is always willing to support causes that can contribute to social and economic development. As a fellow student, he is undoubtedly an asset who enriches and complements the knowledge shared by industry specialists".
"Nicolás demonstrates a great deal of initiative. Even without being asked, he is always willing to support causes that can contribute to social and economic development. As a fellow student, he is undoubtedly an asset who enriches and complements the knowledge shared by industry specialists".
JOIN THE TRIBE
get closer. participate. adapt. change.