INSIGHTS
🧠 Strategic Culture | 📊 Ethnography | 💡 Opportunities | 🎯 Trends | 🔍 Strategies
✨ From metadata to strategic insight.
SERVICES
Turning trends to opportunities
01
Innovation Model Design
02
Audience Behaviour Research
03
Co-Creation of Innovative Solutions
04
User Community Management
DICP® Methodology
Competency Lab. Training in innovative business models based on the DICP® method, a sequence for creative business processes structured around: Dilemma – Research – Concept – Planning.
a) Business Dilemma
Identifies causes, benefits and weaknesses across different time horizons: standardising business policies in the long term, defining strategic matrices in the medium term and establishing a tactical guide in the short term.
b) Consumer Research
Focuses more on exploratory work than on descriptive analysis, because the research reveals the routes for change and provides the foundation for the business initiative.
c) Creative Concept
Develops the business concept from a range of possible solutions to the dilemmas analysed throughout the process.
d) Strategic Planning
Organises the actions required to generate behavioural change among internal and external audiences, based on the principle that companies are human organisations that provide services or produce goods for people.
NicolAs Ortiz - Esaine
Nicolás Ortiz-Esaine is an innovation strategist, anthropologist, marketer, communicator, researcher, lecturer, and author. He is the creator of the EtnoMarketing Method, an approach that applies cultural and behavioral understanding to business strategy, innovation, marketing, and communication.
His work focuses on uncovering consumer insights, cultural codes, emerging behaviors, and market opportunities through ethnographic and social research. By combining Anthropology, Marketing, and Communications, he helps organizations better understand people in their real-life contexts and transform those findings into actionable strategies.
Get Closer
by analysing the dilemma and current context
Participate
by researching natural cultural communities
Adapt
by creating concepts with creative solutions
CHANGE
by planning strategies that innovate reality
CONSUMER BEHAVIOUR LAB
Researching human behaviour to create better business and public policy decisions
The Consumer Behaviour Lab explores how people think, choose and consume. Through anthropology, ethnography and behavioural research, we transform consumer insights into practical strategies for organizations.
"Nicolás combines rigorous consumer behaviour research with cultural analysis, transforming academic knowledge into meaningful strategies for organizations".
Join
Get closer. Participate. Adapt. Change.